Who We Are
WIGI WAM Night Committee Chair
Belinda Van Sickle is the president/CEO of GameDocs, a game industry service provider specializing in strategic and marketing consulting, packaging, localizations, web promotion and B-to-B materials. She started her video game career in 1997 at Activision, working as a writer, copy editor, designer and layout artist in charge of all game manual copy.
In 1999, she was one of the founding members of Ignited Minds, an ad agency that specialized in the game industry. At ATVI and IM, Belinda worked on manuals for all of Activision's releases from 1997 through 2005.
She left IM in 2005 to start her own company. GameDocs has since worked on packaging, promotions, and strategy for Blizzard, Vivendi, Disney Interactive Studios, Warner Bros. Interactive Entertainment, Konami, Midway and many other AAA and independent publishers and developers.
Belinda started volunteering for Women in Games International in 2006 by spearheading the WIGI Linkedin group and the Community Mixer series. Since then, she has become CEO of the organization, leading WIGI's efforts to promote and encourage women's achievement in the video game industry.
Belinda has an undergraduate degree in Psychology and Women's Studies from the University of California at Santa Cruz and a Master's in English with a focus in Creative Writing from Sonoma State University. She has spoken at industry conferences such as GDC, Casual Connect, NAB and others. Belinda has been interviewed for several articles on the game industry for publications like Wired, GameSpot, GameCareerGuide, the Chicago Tribune and the Los Angeles Times. She has lectured at the University of Southern California, California State University-Fullerton, the Art Institute of California-Los Angeles, Westwood College and the Laguna College of Art and Design. She's been a hardcore casual gamer for more than 20 years and loves hidden object games on the Macintosh, social games and mobile arcade titles.
WIGI Chapters Committee Chair
Krissie Franco is Co-founder and Exe. V.P. of Production at Hydrogen Whiskey Studios. Founding, promoting, and overseeing day-to-day management of an art, animation and audio production studio for 15 years, Krissie has a broad perspective and understanding of the ever-changing demands in the game industry. As WIGI Chapter Chair, Krissie strives to reach into communities and build sustainable groups of motivated and outstanding individuals to offer community networking, support and education.
WIGI Sponsorship Committee Chair
Taking imagination and innovation to new levels combined with entrepreneurship has been a driving passion for Asra Rasheed throughout her career. As CEO of RRKidz; Home of Reading Rainbow, Asra’s vision is about making a meaningful and positive impact on today’s digital children through experiences they will grow to remember, love, and learn from. Asra brings over 16 years of entrepreneurial leadership and interactive experience to RRKidz. Previously Asra was Co-Founder and President of Thumb Media Group; content publishing platform for mobile and tablet devices. She was also Founder and President of NextRental, an online videogame rental service, later acquired by Gottaplay. Asra also served as Business Advisor for Peanut Labs Media (acquired by E-Rewards). She currently serves as Advisor for The Los Angeles Film School Game Production Degree Program, Yetizen (a game start-up accelerator), and is an Executive Board Member for Women in Games International (WIGI) where she continues to advocate and promote the inclusion and advancement of women in the global games industry. Asra holds a B.A. in Finance from California State University-Fullerton. When Asra’s not “geeking” out over technology, she loves to travel the world, explore different cultures, food, and music.
WIGI D-L-C Committee Chair
Amy Allison is the VP of Games at Fat Droid, a boutique production/post-production creative agency. Fat Droid has 30 collective years in video game advertising, broadcast promotion, and music video production. One of the company goals is to make ad agency services available and affordable to Indie Game Developers and Interactive Entertainment Start-ups.
Along with her publisher (Vivendi Games) and large ad agency (mOcean) background, Amy brings her partnership and branding experience to multiple non-profits.
As a VP on the executive board for Women in Games International, she has found great success working on game industry lecture series (D-L-C events), mixers, and conference events. She is currently spearheading the creation of a Video Game Design Patch Program for Girl Scouts of Greater Los Angeles.
Amy is also the chair for INDIECADE's Strategic Partnerships and Marketing, she hopes to make INDIECADE the must-attend event of the year for independent studios and conference partners.
Additionally, as "Angry Nirds", she is a partnership representative for her roller derby league, Angel City Derby Girls.
Tracy is a seasoned marketer with a background in consumer product management and advertising. She's held leadership roles at Motorola, THQ, Activision, and Warner Bros. At THQ, she profitably oversaw the company's largest video game franchises, WWE & UFC. At Activision, she launched new IP Prototype and with WBIE, she managed the indie hit Bastion, The Lord of the Rings and The Witcher 2 releases. Tracy has consulted gaming companies, creative agencies, and financial institutions, while also serving on the Board of Directors for Women in Games International (WIGI). Tracy's current role is the Head of Marketing & PR, Americas for CD Projekt Red, makers of The Witcher series and Cyberpunk.
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