Games for Women, Games by Women
February 18, San Francisco Fort Mason Conference Center -1 pm to 7 pm
This half-day Women In Games International event is sponsored by title sponsor Microsoft Game Studios, event sponsor Ubisoft and series sponsors International Game Developers Association (IGDA), Game Developers Conference (GDC), Girls in Games, Mary-Margaret.com, ThemePark Studios, WomenGamers.com and BusinessWire.
General Attendees - $45, WIGI Members - $35, Students - $30
Attendees will learn how to advance their game industry career in panels and round-table discussions with top experts in the field. This conference provides useful information for women and men, as well as new and veteran game developers. Meet your fellow participants, socialize and make connections at our post-conference networking party.
Ellen Beeman, Program Manager, Microsoft Corporation; Brenley Brotman, Senior Recruiting Manager, Lucasfilm; Don Daglow, CEO, Stormfront; Sheri Graner Ray, Content Designer, Cartoon Network; Tara Gibb, Director of Marketing, CMP Game Group; Gano Haine, VP Product Development, LimeLife; Sheri Hargus, CTO, Her Interactive; Robin Harper, Senior Vice President, Community and Support, Linden Lab; Kat Hunter, Frag Doll “Katscratch”, Ubisoft; Ashley Jenkins, Frag Doll “Jinx”, Ubisoft; Erica Kohnke Kain, President, Kohnke Communications; Tina Kettell, Staffing Consultant, Microsoft Game Studios; Nicole Lazzaro, President, XEO Design; Peter Leahy, Executive Producer of Online Products, CMP Game Group; Mitzi McGillvray, General Manager for Casual Games, Slam Dunk Productions; Robin McShaffry, VP of Operations, Mary-Margaret.com; Elisabeth Marty, HR Director, Linden Lab; Heidi Perry, Vice President of Marketing, PlayFirst; Nicky Robinson, Technical Director, Limelife; John Romero, EVP of Game Development, Independent Developer; Morgan Romine, Frag Doll “Rhoulette”, Ubisoft; Kathy Schoback, VP of Content Acquisition, Ageia; Lisa Sikora, Marketing Lead, Microsoft Casual Games; Jessica Tams, VP Product Planning, SkillJam Technologies; Margaret Wallace, CEO, Skunk Studios.
Program
Registration begins at 12 pm - Reception begins at 6 pm
Keynote
1 pm: Keynote speaker Robin Harper, SVP of Community and Support for Linden Lab, will present "From the Virtual to the Real: How Second Life created an online world and community that strongly appeals to women, and how the virtual world has changed the real life of women participants."
Panels
2 pm: Games for Women Nicole Lazzaro (XEODesign), Margaret Wallace (Skunk Studios), Lisa Sikora (Microsoft), Heidi Perry (PlayFirst), Jessica Tams (SkillJam Technologies)
There's a big secret in the game industry… women already buy and play games. Industry veterans will talk about the games and genres that already are succeeding with female players, and how to develop and market games that appeal to the female and male audience.
3 pm: Games by Women
Don Daglow (Stormfront Studios), Elisabeth Marty (Linden Lab), Sheri Hargus (Her Interactive), Tina Kettell (Microsoft), Brenley Brotman (LucasArts)
The videogame industry is constantly changing tools, technology, and skills, as games and game systems evolve. This panel of experts will talk about the skills needed for a successful career, both now and for the future.
4 pm: Women Who Play John Romero, Gano Haine (Limelife), Morgan Romine (Ubisoft), Ellen Beeman (Microsoft)
Is the female gamer genuinely different from the male gamer, when they're playing the same game? What really happens when women play in traditionally male game genres? This panel will focus on the different game styles and attitudes of female players, and how that may influence the overall game market in the future.
Roundtables (simultaneously begin at 5 pm)
Marketing and PR Tara Gibb (CMP Game Group), Erica Kohnke Kain (Kohnke Communications)
Marketing and PR can make the difference between a game that's critically acclaimed vs. one that's a major hit. Learn more about the role of marketing and PR in the videogame industry, and the skills needed for these challenging jobs.
The Perfect Resume Robin McShaffry (Mary-Margaret.com)
The perfect resume gives the hiring managers everything they need to decide to interview you. One of the industry's most knowledgeable recruiters will discuss the basics of good resumes, and common mistakes to avoid.
Planning for the Long-term Career Peter Leahy (CMP Game Group)
Getting that first game industry job is hard. Building a long-term successful career can be even harder. This discussion will focus on planning for the long term, including ongoing education, networking, and setting career goals.
Portfolios with Impact Ellen Beeman (Microsoft), Gano Haine (LimeLife)
When you apply for a game industry job, you have about a minute to impress the hiring manager. A veteran game industry recruiter will discuss how to create a portfolio that'll give the best impression when applying for art, programming, and design jobs.
The Producers Mitzi McGillvray (Slam Dunk Productions)
What does a game producer really do? A highly experienced game producer will talk about the producer role, and the career path to becoming a producer.
Quality of Life Nicky Robinson (Limelife)
Balancing personal life and the demands of a game industry career is an ongoing challenge for both newcomers and veteran game developers. This discussion will focus on practical problem-solving and also ways in which we can promote change in the industry to address this issue.
Real Girls pwn the Boys!
Kat Hunter, Ashley Jenkins, Emily Ong , Morgan Romine (Ubisoft Frag Dolls)
Meet the women of Frag Dolls, who are changing how female gamers are perceived in the world of videogames.
This event is part of a national U.S. series presented in cooperation with the Women in Games Conference in the United Kingdom.