WIGI Event Archive
Advancing Your Career in Game Development: The Women's Perspective
April 22, Dallas
Saturday, 1pm to 7 pm
Hosted by The Guildhall at SMU
Located at SMU-in-Legacy campus in Plano
Keynote Address by Denise Fulton, Head of Studio, Midway-Austin

This half-day Women In Games International event was sponsored by title sponsor Microsoft Game Studios, event sponsor Ubisoft and series sponsors International Game Developers Association (IGDA), Game Developers Conference (GDC), GameInstinct, Austin Game Developers. Girls in Games, Mary-Margaret.com, ThemePark Studios, WomenGamers.com and BusinessWire.
General Attendees - $45, WIGI Members - $35, Students - $30
Attendees learned how to advance their game industry career in panels and round-table discussions with top experts in the field. This conference provided useful information for women and men, as well as new and veteran game developers. Participants socialized and made connections at our post-conference networking party.
Speakers details

· Norma Crippen, Sr. Account Manager, Mary Margaret.com
· Don Daglow, President CEO, Stormfront Studios
· Sheri Davenport, HR Manager, Sony Online Entertainment
· Lori Durham, Vice President of Operations, Aspyr
· Lisa Farina, Content Designer, Sony Online Entertainment
· Sheri Graner Ray, Senior Designer/Author
· Marc Holmes, Art Director, Ensemble Studios
· Sam Lewis, Cartoon Network, Lead Designer
· Karen McMullan, Game Designer, Ensemble Studios
· Mike McShaffry, Head of Studio-Austin, Breakaway Games
· Evangeline Marzec, Test Lead, GameInstinct
· Leah Miller, Director of Brand Management, Aspyr
· Susan O’Conner, President, Susan O'Connor Writing Studio
· Tamir Nadav, Associate Programmer, KingsIsle Entertainment
· Peter Raad, Executive Director, The Guildhall at SMU
· Niki Robinson, Programmer, LimeLife
· Karen Swanson, UI Designer, Ensemble Studios
· Spencer Zuzolo, Director, GameCamp

Program Registration begins at 12 pm - Reception begins at 6 pm
Keynote

Denise Fulton, Head of Studio for Midway-Austin
The Best Defense...Why Gender Doesn't Matter (As Much As You Might Think)

Denise Fulton, Head of Studio for Midway-Austin, addresses looking past the issue of gender and focusing on individual accomplishments of women. This topic is useful to both those already in the industry and those who are interested in breaking in.

Panels
Breaking In: How to Acquire The Skills and Get That First Job
Norma Crippen (Mary-Margaret.com), Spencer Zuzolo (GameCamp), Peter Raad (Guildhall), Sheri Davenport (Sony Online Ent.)

This discussion will focus on the necessary skills for an entry level development job in the game industry, and different approaches to getting hired by a game studio. We'll also address whether there particular challenges that women face when breaking into the game industry.

An Array of Career Options
Niki Robinson (LimeLife), Lisa Farina (Sony Online Ent.), Marc Taro Holmes (Ensemble), Evangeline Marzec (GameInstinct), Elizabeth Stringer (Guildhall)

It's not just about programming! There are a variety of careers available in the game industry, ranging from game design, art, project management, support, marketing, and sales. Meet industry women who have built successful careers in different job disciplines.

The Ultimate Challenge: Balancing Work and Personal Life
Mike McShaffrey (Breakaway Games), Lori Durham (Aspyr), Karen Swenson (Ensemble), Leah Miller (Aspyr),Don Daglow (Stormfront Studios)

One of the most difficult challenges facing people in game industry is achieving a work/live balance, and resolving quality of life issues. The panelists will discuss their own life choices, and the effect of these decisions have had upon their professional careers.

WIGI post-conference networking party
Meet your fellow participants, socialize and make connections! This event sponsored by Microsoft Game Studios.

Roundtables (simultaneously begin at 5 pm)

Attracting Women into Games
Sande Chen (Girls in Games
The game industry is beginning to realize that to produce titles that reach a more diverse audience, they need to diversify their workforce. But finding women to join the industry can be a challenge. Come talk about where and how to attract women into the industry and how to keep them there!

Breaking into the Industry
Tamir Nadiv (KingsIsle Entertainment)
What does it take to get into the industry? Where can a newcomer network? How can they attract the attention of the recruiters? Continue the discussion from the panel and get more in-depth information.

The Role of Quality Assurance
Evangeline Marzec (GameInstinct)
Quality Assurance, or “QA” is often seen as the best way to break into the game industry; but what does a QA tester do? Is there a career path for professional QA people in the industry? What do you need to succeed in a QA position in the game industry? Come talk to a QA industry professional about this crucial part of game development.

Marketing and PR
Leah Miller (Aspyr)
Marketing and PR can make the difference between a game that's critically acclaimed vs. one that's a major hit. Learn more about the role of marketing and PR in the videogame industry, and the skills needed for these challenging jobs.

Meet the Recruiter
Norma Crippen (Mary-Margaret.com)
Interested in a game career but don't know where to start? Talk to recruiters from top game companies for advice on how to begin your job search.

Planning for the Long-term Career
Don Daglow (Stormfornt Studios)
Getting that first game industry job is hard. Building a long-term successful career can be even harder. This discussion will focus on planning for the long term, including ongoing education, networking, and setting career goals.

The Producers
Mike McShaffrey (Breakaway Games)
What does a game producer really do? A highly experienced game producer will talk about the producer role, and the career path to becoming a producer.

Quality of Life
Graeme Devine (Ensemble Studios)
Balancing personal life and the demands of a game industry career is an ongoing challenge for both newcomers and veteran game developers. This discussion will focus on practical problem-solving and also ways in which we can promote change in the industry to address this issue.

What Does a Game Developer Do? Artists, Designers, Programmers
Andrew Rische (Sony Online Entertainment)
3D, 2D, concept, textures and particles…there are many different ways art is used in game design. Come talk to a game industry artist to learn more about what a game artist does and what skills are needed to be successful.
Lisa Farina (Sony Online Entertainment)
What is game design? Is it level design? Is it quest design? What does a designer need to know? Talk to a professional game designer to discover the variety of things a game designer is called on to do.
Niki Robinson (LimeLife)
Everyone knows that game programmers build the engines that run the games. But the types of programmers needed and the specialties required are growing. Learn more about what types of programming is used and specialties that are in demand.

Real Girls pwn the Boys!
Morgan Romine, Amy Brady (Ubisoft)
Meet the women of Frag Dolls, who are changing how female gamers are perceived in the world of videogames.

Education: Educator’s Perspective
Dr. Peter E. Raad (Guildhall )
The Guildhall was created from the ground up as a result of the industry’s need for professionals and future leaders for this rapidly growing and evolving profession. For the game industry to continue its success, it must reflect the diversity and creativity of this society. Therefore, it is critical that the education behind the future leaders of this industry also reflect today’s society. Learn more about the important role education plays in this industry.

Education: Student’s Perspective
Aaron Cole (Ritual Entertainment)
Come hear firsthand from current and former Guildhall students how an education in game development can give you a jumpstart in this exciting industry.

If I Start Making Games, What Else Can I Do?
Aaron Thibault (LGuildhall), John Purdy (Insite Productions)
The application of games is not just for entertainment. There is an increasing awareness that this interactive media will become the preferred mode of human expression in all walks of life. Participate in a discussion on the way games are changing the way we communicate.

This event is part of a national U.S. series presented in cooperation with the Women in Games Conference in the United Kingdom.